Big Data Analytics Service Provider in Kolkata, India

Data analytics is the service involving the processing and analyzing of massive volumes of raw data and extracting meaningful information from them. These insights help the leaders of the company in better decision-making. Data analytics is necessary to predict market trends, understand customers’ preferences, and track company progress. Any business action is powered by an informed decision that is derived from big data analytics. 

In present times, the application of data analytics is felt almost in every industry as well as in human life. Here are some use cases for data analytics in real life.

Finance – It is used in the banking and finance industry to draw crucial information from customer data, detect fraudulent activities, and comprehend & scrutiny important metrics.

Transportation – Data analytics is also used in the transportation industry for optimizing routes, avoiding congested roads & traffic, and minimizing the occurrence of road accidents.

Logistics – Courier agencies and other logistics service providers use data analytics services to manage logistics operations, find the best shipping routes, and track the delivery time and status of your order.

Manufacturing – Manufacturing units use data analytics services and solutions to handle their day-to-day operations through advanced tools like budgeting, regression analysis, and predictive analytics. These methods are helpful in tracking the demand for goods from the data collected.

Healthcare – Maintenance of patients’ records and determining their illness from medical history becomes easy with data analysis. The healthcare industry, now, can discover precise treatment solutions and drugs through a detailed study and analysis of patients’ data.

Ecommerce – Another important application of data analysis is in the ecommerce sector. Online businesses depend heavily on insights derived from customer data analysis to take important business-related decisions. It also helps  them to manage inventory efficiently.

In business, big data analytics play a major role in overcoming challenges and unveiling great opportunities. Three significant factors make big data analytics important to every organization:

• Company’s cost reduction
• Amplify the decision-making process of business leaders
• Helps in the improvisation of new goods or services

Hence, you need the help of a data analytics company to help you with the above 3 factors. Webgen Technologies is one of the best data and analytics service providers in Kolkata, India that can help your business grow and perform better.

Data analytics services involved drawing meaningful conclusions and lucrative information from large data sets of any business firm or organization. These insights are then used for devising marketing strategies, analyzing production techniques, and making informed decisions. 

Data analytics holds importance in places where industry experience or intuitions of top leaders fall short. So, in your business, you can utilize data analytics to understand your target demographics better and assess the market competition. Further, it helps you to identify the areas of improvement and then take corrective measures against them. We, being one of the top 10 data analytics companies in India, make sure that our clients are able to make purposeful and meaningful sense of their data and make superior decisions based on those findings.

We provide four types of big data analytics services which are as follows:

Prescriptive Analytics – With this, you can make an optimal choice among various choices and unlock opportunities in the future.

Predictive Analytics – This tool is helpful in predicting sales and forecasting the market environment.

Diagnostic Analytics – This analytics service is used by businesses to detect and diagnose what went wrong when any unexpected or unfortunate events occur.

Descriptive Analytics – To examine and analyze recent market trends and assess customers’ behavior, businesses use descriptive analytics.

If you need any or all of the above big data analytics services, then reach out to Webgen Technologies, the most reliable big data analytics service provider in Kolkata, India.

The greatest advantage of big data analytics is that helps businesses avoid mistakes and make well-informed decisions that would boost productivity and drive growth. By forecasting sales volumes, and predicting customers’ demands and choices, you can set your production goal clear and then strive toward accomplishing that goal. 

Other benefits that it provides are:

• Provide personalized and customized experiences to your customers by understanding their behavior better.
• Improve workflow efficiency by streamlining business operations 
• Mitigate risks and prevent such instances in the future
• Prevent data breaches by protecting company data 

Our data analytics services & solutions in Kolkata, India are curated to help you get valuable insights that would aid in recognizing your target market better. Moreover, you can design your marketing and sales strategy based on your audience’s behavior and attract them to your product or service.